Sell with Alpine
What's Your
Boulder Home Worth?
Request a complimentary Comparative Market Analysis from Cheryl Firby — Boulder's boutique broker with 22 years of results and a perfect 5.0 rating. No obligation.
Get Your Free Analysis
Request a Complimentary
Market Analysis
Your Broker
Cheryl Firby
Broker/Owner of Alpine Realty. Boulder resident since 1997. CU-Boulder graduate. 22 years of Boulder-market expertise — precise, personal, and principled.
More About Cheryl“Cheryl was the perfect choice to help me sell my home and I am SO glad that after interviewing two others, I chose her. I was worried about working with an independent broker as is Cheryl, but doing so was the smartest choice I could have made because I was not lost in the mix with a huge firm. Instead, I received excellent attention and support with Cheryl. She was always totally on-point, completely organized, extremely knowledgeable about the market and savvy with selling strategy and 100 percent available and responsive to me when needed. Selling my home was an emotional endeavor, which she understood, and she walked right there with me through the entire process. She came with smart and fresh ideas to prepare my home for sale and I felt like I could take deep exhales within the stress of selling a home, because I knew she had my back, was on top of everything and was always two steps ahead of the game. To truly trust a realtor is not something I would have expected and I completely trusted Cheryl to do her job, and she did so with excellence. Hire her!”
— Merryl Rothaus, Parkside Park, Boulder · Seller, 2026
The Alpine Difference
Personal, Attentive, and Always Two Steps Ahead
Working with a boutique firm means you won't get lost in the shuffle, which can sometimes happen in larger, high-volume companies. The experience is intentionally more personal and highly attentive, which ensures you are not a number — you are the priority.
Cheryl's approach is defined by a high standard of care and a natural perfectionism that shows up in every detail, from preparation to negotiation. Her marketing is elevated and thoughtfully executed to ensure maximum exposure and strong positioning in the market. Combined with a disciplined, data-informed and hands-on pricing strategy, her goal is always the same: to create the strongest possible outcome for her clients.
Why It Matters
Not Just a List of Neighborhood Sales
Anyone can generate a list of comparable sales from Zillow. Cheryl's market analysis goes further — she applies appraisal-style adjustments informed by her development background and familiarity with Boulder's various submarkets. The result is a more compelling, more accurate picture of what your home is actually worth.
She understands the values to put on those adjustments because she's spent 22 years studying what drives pricing strategy in this market — not just tracking it, but building and selling within it.
Ready to talk? Cheryl is always happy to answer questions first.
Contact Cheryl